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2013 CEO Challenge - The US$2 trillion prize - Keep it simple and do it well

Source: Asia Insurance Review | Mar 2013

Many life insurers see Asia's potential - which by 2025 is projected to be worth US$2 trillion in premiums - and have either made their way here or are in the midst of moving here. But not everyone who is in Asia is successful. Mr Mark Saunders and Mr Benjamin McDermott of Towers Watson say that while not everyone can win, success is possible and the formula is not overly complex - just a relentless focus on doing things simply and well.

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