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Are insurance CEOs on par with 21st century peers?: Impact of innovation on non-life insurance

Source: Asia Insurance Review | Feb 2015

Innovation-driven growth is key to the survival and success for insurance firms, especially in an emerging economy like India. In this article, Mr K Sai Shekar Reddy and Dr N Sivakumar, from Sri Sathya Sai Institute of Higher Learning, show the Indian experience in innovation in non-life insurance. Apart from company experiences, they also present the results of a 10-year quantitative study of the impact of innovation on key financial parameters of non-life insurance companies.

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