Bancassurance on a high in South Asia
Source: Asia Insurance Review | May 2017
Bancassurance has become a major distribution channel in a number of South Asian markets where there is still a large uninsured population. As consumers’ needs and expectations change, this channel has come to the rescue of insurers who can now reach out to a larger base across the country where they do not have a physical presence. We speak to some key players in a few of these markets to find out the current scenario and the future of this distribution channel in their respective countries.
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