Country Profile: India - Private Players Have Contributed to Higher Awareness Levels among Consumers
Source: Asia Insurance Review | Jan 2008
ICICI Prudential Life Insurance Company, a joint venture between ICICI Bank of India and Prudential plc of the UK, is the largest private life insurance company in India. The company, for three years in a row, has been voted India’s Most Trusted Private Life Insurer by The Economic Times-AC Nielsen ORG Marg survey of “Most Trusted Brands” in India. In an exclusive interview with Asia Isurance Review, the company’s MD & CEO, Ms Shikha Sharma, talks about how the company has managed to retain its position in spite of severe competition in the life industry in India.
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