Winning the hearts and minds of customers - the new battleground
Source: Asia Insurance Review | Feb 2018
Savvy business leaders recognise that customer experience (CX) is the new battleground in the pursuit of gaining competitive advantage – no matter which industry you are in. For the insurance sector, which has traditionally had a less than stellar reputation, the task of transforming the customer experience is a pertinent one.
Archived articles are available to Magazine subscribers only.
For Full Access to
the magazine SUBSCRIBE