Spotlight on Branding - Sun Life Financial's new brand: Action powered by insight

Source: Asia Insurance Review | Nov 2009

Do we really hear the ‘voice’ of our customers? And if we do, do we care? Sun Life Financial Asia talks about how an Asian customer study called SOLAR provided the catalyst for the company’s global brand repositioning.

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Spotlight on Branding - Sun Life Financial's new brand: Action powered by insight

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