News - Singapore: Insurance marketers missing ways to monetise existing policyholders – CMO Council
Source: Asia Insurance Review | Dec 2010
Customer analytics can be very revealing, particularly when it comes to selling more insurance products to the same household or customer. A new study by the Chief Marketing Officer (CMO) Council has found that while some insurance providers do this well, many are overlooking opportunities to multiply their business with existing customers rather than just focusing on acquiring or poaching new accounts.
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