Geneva Association Column - Corporate Social Responsibility: A Real Role In Business
Source: Asia Insurance Review | Jan 2006
In this article
extracted from the Geneva Papers, Mr Geoffrey Heal, Columbia Business
School, looks at corporate social responsibility (CSR) as a programme of actions
to reduce externalised costs or to avoid distributional conflicts, pointing
out the causes for conflicts between corporations and society, and highlighting
the benefits of CSR which can play a valuable role in ensuring that the invisible
hand acts, as intended, to produce the social good, improve corporate profits
and guard against reputation risks.
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