News Regional08 Apr 2019

Regional insurer amps up digital transformation efforts

Sharing by Great Eastern managing director of regional agency/FA and bancassurance Ben Tan

To help its agency force better serve customers, Great Eastern recently rolled out initiatives for financial representatives through its digital platform, Great Digital Advantage. Digital tools currently launched on the platform are GreatAdvice, GreatPlanner, GreatPortfolio, Gerica and micro-learning. These tools aim to elevate customer advisory and experience by improving the overall productivity and efficiency of Great Eastern's agency force.

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