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News Product28 Aug 2019

Malaysia sees 'first' WhatsApp e-policy delivery

From left to right: Gibraltar BSN Life chief marketing officer Susan Ong, president and CEO Rangam Bir, COO Chua Kim Soon

Gibraltar BSN Life introduced its first-in-market WhatsApp e-Policy delivery system and a chatbot called GINA (Gibraltar INtelligent Assistant) to provide round-the-clock customer service to policyholders on WhatsApp.

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