News Coronavirus watch15 Dec 2020

India:Promoting term insurance through testimonials during pandemic

| 15 Dec 2020

While the concept of term life insurance is quite well established, not everyone acts in a timely manner or benefits from the product. HDFC Life, a private player in India, has launched a customer testimonial-based campaign that intends to showcase the need for term plans in these challenging times. The #Decision2Protect campaign will showcase stories and experiences of policyholders and will be narrated by the policyholders.

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