News Life and Health24 Mar 2023

Rural India says inadequate funds and high premiums deter them from buying life insurance

| 24 Mar 2023

Max Life Insurance Company has unveiled the findings of its first-ever rural edition of its flagship survey India Protection Quotient survey (IPQ) which indicate, among several things, that only 22% of India's rural population own life insurance products, compared to 73% across urban India.

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