News China11 Aug 2023

Data-driven personalisation transforms insurance in HK and Greater Bay Area

| 11 Aug 2023

An overwhelming majority of consumers polled in a survey of insurance policyholders in Hong Kong and the wider Greater Bay Area (GBA) are willing to share additional personal data with insurers - highlighting a clear opportunity for the industry to deliver more attractive tailored offerings, identify cross-selling opportunities, and enhance levels of brand loyalty.

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