FWD Hong Kong has appointed Ms Queenie Lam as Chief Marketing Officer for FWD Hong Kong & Macau.
In her new role, Ms Lam will lead the overarching marketing strategy to fuel FWD’s growth across Hong Kong and Macau, shaping a differentiated brand narrative and orchestrating high-impact media and customer engagement initiatives.
She will also advance FWD’s vision of changing the way people feel about insurance by fostering innovative, customer led experiences, alongside meaningful partnerships and community care programmes.
Ms Lam brings over 20 years of experience. She began her career at Bates Hong Kong, before moving on to PCCW and DBS Bank.
She holds a Bachelor of Arts in English and Comparative Literature from The University of Hong Kong.