Generali Group has revealed its new brand for its global Care platform, named Redion. The brand brings together the activities of Europ Assistance and Generali Employee Benefits (GEB) under a single identity and offering.
Having operated as an integrated entity within Generali Care for nearly three years, Redion is led by Mr Antoine Parisi as Global CEO. Mr Parisi was most recently CEO of Generali CARE Hub.
Reflecting a platform already at full scale
Redion is built on Europ Assistance, the creator of the global assistance industry, which has expanded into travel insurance, roadside assistance and personal services; and GEB, established in 1966, a global platform dedicated to the human capital of multinational corporations.
Under Redion, these two bodies of expertise are fully unified: one data strategy, pooled AI investment and a single elevated standard across technology and operations.
For existing clients and partners, there is complete continuity. Contracts, service teams, phone numbers and SLAs remain unchanged.
“Redion reflects the determination of our teams to deliver an enhanced, integrated and technology-enabled proposition for clients and partners worldwide,” said Mr Parisi.
“The Redion name carries no geographic or sectoral ceiling. But what I want people to understand is that behind the technology stands a network of tens of thousands of doctors, nurses, roadside technicians and local experts who show up in person when it matters most.”
Technology and AI at the heart of the platform
Redion places technology, data and AI at the centre of its development, with a dual objective: to significantly improve the speed and quality of services; and to deliver smoother, more personalised experiences.
The platform is building its own technological solutions to transform the Care experience, complementing the human expertise and partner networks that have always been at its core.
Strengthening local presence and long-term investment in Asia
The brand brings greater clarity and consistency across the Asian markets in which it operates, notably Japan, Hong Kong, Malaysia, Singapore and Thailand.
Since entering these markets, Generali has reinforced its travel solutions, supported by more than 350 local employees.
The rebrand reflects Redion’s commitment to local decision-making across the full travel protection value chain, combined with global scale and 24/7 care for travellers. It also simplifies regional engagement for both current and prospective partners.
“Redion marks an important step for our region. The new name reflects our international footprint, with 45% of revenue generated outside Europe, and supports our growth ambition in the Asia market and the broader APAC region,” said Redion CEO of APAC Hassen Bennour.
“As Redion comes together under one global identity, we will deliver a more unified experience for travellers across our region and beyond.”