Bharti AXA Life has entered into a strategic bancassurance partnership with Equitas Small Finance Bank.
Through this partnership, Bharti AXA Life will offer its range of protection, savings and retirement plans to customers of Equitas Small Finance Bank, enabling financial security and long-term wealth planning for individuals and families across India. Customers can access these solutions seamlessly through Equitas SFB’s robust network spanning over 1,042 banking outlets across 18 states and Union Territories, with a strong footprint in Tamil Nadu, Karnataka, Kerala and Maharashtra.
Commenting on the partnership, Mr Nitin Mehta, Chief Distribution Officer-Partnership Distribution and Head of Marketing at Bharti AXA Life, said, “This collaboration will further strengthen our partnership distribution footprint and enable us to reach customers at scale through its extensive phygital presence. The partnership aligns with our objective of simplifying insurance and making it more accessible, while also supporting IRDAI’s vision of ‘Insurance for All’ by 2047.”
Mr Murali Vaidyanathan, Senior President and Country Head-Liabilities, Wealth Management and Digital Banking, at Equitas Small Finance Bank, said, “Through this collaboration, we are strengthening our product portfolio by providing customers access to a comprehensive range of life insurance solutions that complement their banking needs and long-term financial planning requirements.”
By combining Equitas Small Finance Bank’s distribution strength with Bharti AXA Life Insurance’s life insurance expertise, the partnership aims to drive wider adoption of life insurance and strengthen long-term financial preparedness among customers.