Philip Morris' new UK life insurer, Reviti, is looking to take its 'get a discount if you vape' model to Japan, where the tobacco giant has a more than 70% share of the heat-not-burn market, according to a report by Reuters.
If you are already a subscriber
OR sign-up for a trial access here
Note that your comment may be edited or removed in the future, and that your comment may appear alongside the original article on websites other than this one.
Brought to you by
Launch demo modal