During its regional day of service in Asia Pacific this year, Chubb expanded its community outreach efforts to cater to the essential needs of vulnerable segments of communities impacted by the COVID-19 pandemic, in addition to increasing educational opportunities for underprivileged children.
With the pandemic having changed the needs of communities and possible methods of engagement, Chubb volunteers from both the general and life insurance operations had to devise innovative outreach programmes designed for the needs of their respective communities.
In Korea Chubb’s volunteers tapped digital platforms to organise creative fund-raising campaigns in support of the community chest.
Using the company's new healthcare app, employees donated points accumulated from managing their health through exercise, diet and the like. These points were then totalled up and consolidated into a monetary donation to purchase toys and educational items.
In addition, the insurer conducted the a donation challenge through Instagram, which provided matching donations for encouraging messages sent out to those affected by COVID-19 and tagged with specific hashtags.
Through these campaigns, Chubb provided 2,000 socially-disadvantaged children in 30 facilities nationwide with educational items and toys purchased from small- and medium-sized social enterprises.
“For this year's regional day of service, our staff volunteers focused on initiatives which would have the greatest impact on their communities. Through innovative use of technology and continued collaboration with partners, we were able to successfully execute outreach activities while adhering to local health and safety guidelines across the region,” said Chubb Asia Pacific regional president Paul McNamee.
The annual initiative took place over the week of 2-6 November 2020, across participating markets including Australia, China, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand.