AIR+07 Nov 2019

Can reputation be effectively measured and insured?

| 07 Nov 2019

Reputation is a complex risk for insurers to quantify and insure given that it is intangible and often a by-product of another risk. In order for it to be underwritten, both (re)insurers and corporates would need a good understanding of the company's network of customers, partners, suppliers, peers and investors. That is according to a research paper produced by analytics company Russell, which deliberated on how reputation could be computed and insured.

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