According to the Insurance Association of Vietnam (IAV), in March 2025, the total new premium revenue in Vietnam's life insurance sector is estimated at VND 5,578bn ($235m), reflecting a modest 2.4% increase compared to the same period last year.
The top companies leading in new premium revenue are Bao Viet Life with VND 1,372bn, AIA with VND 642bn, Dai-ichi Life with VND 634bn, Generali with VND 441bn, and Prudential with VND 401bn.
General insurance products - which are the main product line of many businesses - continue to account for the largest proportion with 47% but also recorded a decrease of 8.9%.
In contrast, unit-linked insurance products saw a modest increase, now making up 7.2% of the market, with a 2.6% rise compared to the same period last year.
This indicates growing investor interest in products tied to investment performance.
Notably, term insurance products experienced significant growth, accounting for 30.3% of the market, up by 19.8% from the previous year.
On the other hand, mixed insurance products showed a sharp decline, comprising just 4.3% of the market, down 36.2%.
Other insurance products such as health insurance, retirement and whole life insurance have made significant progress.