InsurTech Plum, plans to invest INR200cr ($25m) for expansion of its healthcare vertical to deliver accessible, preventive, and personalised healthcare at scale.
Plum plans to transform from an insurance company into a full-stack healthcare platform and expand its healthcare team fivefold to support this strategic shift.
Building on its successful in-house telehealth offering that has facilitated over 100,000 consultations in 2024, Plum has announced Plum Health Checkups, a new at-home screening solution designed to move employee health from reactive to proactive. Combining over 200 advanced biomarkers, AI-powered risk insights, and personalised healthcare interventions from experienced doctors in one seamless experience, Plum health checkups empower companies to deliver personalised, preventive care at scale.
India’s workforce today faces a silent but growing health crisis. Chronic illnesses are striking a decade earlier than in developed nations, often by age 40, while 20% of Plum’s telehealth consults address mental health needs. Yet only 20% of companies offer regular health check-ups, and even then, fewer than 4 in 10 employees use them. This fragmented, reactive approach costs companies up to 30 lost productivity days per employee every year. With preventive care adoption still limited, there is an urgent need for integrated solutions that help employees detect risks early, act, and build sustainable health habits.
Commenting on the development, Plum co-founder & CEO Abhishek Poddar, said, “India’s workforce deserves better than fragmented, reactive healthcare. This commitment will help us deliver integrated, preventive, and personalised care at scale, supporting companies that view employee health as a strategic investment in their growth.”
Over the past five years, Plum has evolved from a single-product insurance platform to a comprehensive health benefits partner—building meaningful health loops for individuals and delivering better outcomes for companies. Notably, over 60% of first-time insurance buyers on Plum’s platform have chosen to add preventive and primary healthcare benefits, underscoring growing employer demand for holistic health solutions:
Plum partners with over 6,000 companies and serves over 600,000 members nationwide. With its expanded healthcare vertical, the company aims to help corporate India shift from fragmented, reactive spending to a future of unified, preventive, and truly employee-centric healthcare.