AIA Singapore has engaged Singapore Airlines Academy to develop a curated talent development programme for the company.
This initiative will see AIA Singapore collaborating with Singapore Airlines Academy to create a series of workshops focused on enhancing customer experience (CX) capabilities and building a sustained culture of CX excellence at AIA Singapore.
This pioneering collaboration also strongly supports Singapore's national agenda on lifelong learning, directly complementing the Budget 2025 announcements that underscore the critical need for continuous upskilling and reskilling to future-proof the nation's workforce. Through this collaboration, AIA Singapore aims to establish a new industry benchmark for customer experience and talent development within Singapore's life insurance sector.
AIA Singapore and Singapore Airlines Academy have jointly developed this curriculum, which will roll out to all AIA Singapore employees progressively. Each class is designed for 20 to 25 participants, creating an interactive and dynamic learning atmosphere. This bespoke programme includes a series of workshops focused on customer experience culture transformation, starting with changing mindsets and enhancing our ability to create delightful customer moments.
AIA Singapore CEO Wong Sze Keed said that they want to make things easy for their customers, build lasting trust, and delight them in every interaction."This landmark collaboration with Singapore Airlines Academy is a powerful testament to that commitment. By fusing their iconic service standards with our customer-first approach, we're set to transform AIA Singapore's capabilities and significantly contribute to Singapore's vision for a highly skilled and adaptable workforce. This customised programme will equip our people to deliver unparalleled customer journeys, setting a new benchmark for AIA Singapore and across the industry, ensuring AIA Singapore remains at the forefront of service excellence," she said.