Prudential Singapore has announced a two-year partnership with SG Eco Fund to strengthen climate and health resilience while fostering social inclusion in the community.
The partnership also aims to drive greater environmental awareness and community action on sustainability initiatives in Singapore. The partnership extends beyond the gardens. Prudential will integrate environmental sustainability content into its community programmes to educate younger generations, while also engaging its clients and partners to raise awareness of the SG Eco Fund and foster collaboration on sustainability projects.
To kickstart the partnership, Prudential launched the Healthy Harvest initiative with the unveiling of its roof-top edible garden at a community event. Through this initiative, Prudential and the SG Eco Fund aim to achieve measurable community and environmental outcomes. The programme targets the collection of 6,000 kilograms of food waste for composting, the harvesting and distribution of 3,000 kilograms of fresh produce (equivalent to 20,000 food packets), and the engagement of over 120 seniors and persons with disabilities as regular volunteers. Additionally, more than 1,000 participants, including Prudential employees, financial representatives, and customers, will take part in hands-on workshops to learn about sustainable gardening and healthy eating.
Prudential Singapore head of Sustainability Ms Tan Ping Ping said that through this initiative, they want to empower the community to grow their own food, embrace sustainable living, and make healthier lifestyle choices. “As a life and health insurer, we are proud to support initiatives that promote long-term wellbeing. We invite the Telok Blangah residents to join us in cultivating a healthier, more resilient Singapore," she said.
The community gardens are part of Prudential's special SG60 community investment to celebrate Singapore's 60th birthday and Prudential's office move to a new office. Following the announcement in June 2025, Prudential will increase its total investment into the community this year from $880,000 to $1,000,000. Part of the additional funding will go towards creating more activities at the gardens.