South Korean life insurers are facing declining sales, as demand for new policies fell amidst a shrinking population and an aging society, reported the Seoul Economic Daily.
According to statistics from the Korea Life Insurance Association (KLIA), the number of new life insurance contracts in the first half of 2026 totalled 4,112,902, down 12.9% from the first half of last year. New contract premiums also fell 6.8% over the same period to KRW744.37bn ($519m).
The KLIA statistics reveal that the overall decline in new contracts was largely driven by weak sales of protection-type insurance products. In the first half 2026, new protection-type insurance contracts totalled 3,869,319, down 13.4% from a year earlier, far exceeding the decline in savings-type insurance (-3.6%). New contract premiums also fell 5.9% to KRW632.07bn.
On the other hand, the base for new subscriptions shrank due to population decline from low birthrates and aging, while new demand itself fell as insurance subscription rates had already reached high levels.
Protection-type insurance sales also contracted on a first-year premium basis. From January to April 2026, first-year premiums for individual protection-type insurance totalled KRW489.2bn, down 22.0% from KRW627.2bn a year earlier. First-year premiums for whole life insurance, the flagship product, fell 11.3% from KRW264.5bn won to KRW234.6bn, while disease insurance fell 20.4% from KRW97.8bn won to KRW77.9bn.
The slump in the core business has also affected earnings. In the first half of 2026, net profit in the insurance divisions of the five major financial holding companies totalled KRW1.118 tr, shrinking 21.0% from a year earlier.