Bancassurance tie-ups are popular as they offer insurers a ready, captive pool of customers to tap. This helps to lower acquisition costs and risks, since the customers have gone through a round of profiling and selection by the banks. The benefits of bancassurance are further accentuated in an exclusive partnership, said NMG Consulting Strategy Consulting practice partner Nick Li, who was speaking on the topic of distribution at the recent Singapore Actuarial Society Life Insurance Conference.