The integration of advanced technologies such as generative AI has paved the way for further evolution, offering improved efficiency, reduced costs and enhanced customer experience. Various AI applications are currently in use in the insurance industry, ranging from underwriting to claims processing. Speakers at the Insurance 2030 conference themed AI, the future revolution and quantum leap, discussed how generative AI can help and change business models, how insurers can leverage AI for more streamlined operations and how AI can enhance customer experiences.