Magazine Table of Contents
For most of the past decade, focussing on the BRICs seemed a simple strategy for insurers seeking to expand their business in rapid-growth markets. Mr Shaun Crawford of EY explores whether this is still the case.
As consumers become increasingly dependent on the Internet and the use of mobile technology, the insurance industry can no longer afford not to go digital in their marketing and engagement strategies. This was a key takeaway at the 3rd Asia Conference on Social Media, Social Commerce and Mobile Marketing.