Indian insurers want numbers! Both literally and figuratively! Expectations of the Indian customer are ever-evolving. She wants simple, one-click innovative customised solutions. Insurers can offer these, the digitalisation way. We speak with Ms Kalpana Sampat, CEO, Swiss Re India branch, and Mr Jonathan Anchen, Senior Vice President, Swiss Re Institute, to elicit their views on how to exploit the vast potential that the Indian insurance market has to offer but is untapped as yet.