Profile on China - Motor Development and Opportunities in China
Source: Asia Insurance Review | Oct 2006
As the price war
in motor insurance wages in China, it creates the same inevitable death spiral
for all players’ profit margins as it does in any other market. The question
that comes strongly to mind when witnessing this rush for market share and urge
to grow bigger: What is wrong with just being profitable? Mr Eddy Lo,
Head of Product Marketing, Personal Lines, Greater China at Swiss Re, examines
this seemingly obvious question, suggests potential paths to profit, and paints
a picture of the type of operation that stands a chance of getting it right
in China’s booming motor market.
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