Focus on Life Insurance - Celebrities in the insurance limelight
Source: Asia Insurance Review | Feb 2010
When 24-year-old university student Daren Tan won Project SuperStar in 2007 – a Singaporean production similar to American Idol – his life was thrown into the spotlight. Not only was he faced with media engagements and offers by retail companies to endorse their products, but the insurance industry also came knocking. We take a look at the growing scenario of insurance companies in Asia signing up celebrities to brand and sell life policies, and whether it is an effective strategy for insurers.
Archived articles are available to Magazine subscribers only.
For Full Access to
the magazine
SUBSCRIBE here.