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May 2019

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Consumers' digital experience is king to leapfrog e-commerce for insurers

Source: Asia Insurance Review | Feb 2017

With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of the consumers have grown tremendously. Mr Marcus Chew of Income shares its experience in e-commerce through Facebook, Facebook Live, Instagram, ‘live’ chats, as well as its website. 
 

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