Asia - Social media is key for brokers
Source: Asia Insurance Review | Feb 2018
A recent social media survey conducted by Economical Insurance found that 85% of brokerages think an engaging social media presence gives a competitive advantage over those that do not use the medium. 79.5% of respondents said they use social media primarily to generate new leads and sales.
“There is tremendous value in brokers having a strong social media presence,” said Mr Naheed Somji, senior social media specialist at Economical Insurance. “An engaging social presence gives an organisation a greater competitive advantage and an easy medium to engage in conversations with current and prospective clients.
“Social media is an attention game. You have to compete with other companies as well as friends and family in order to get the attention of the customer. But once that connection is established, you can communicate with customers in a more conversational tone and they have the chance to talk back and engage.”
Social media channels perfect place to help and support customers
Social media channels are the perfect place for customers and potential customers to go and complain, share their opinions or ask for advice. But that means these channels are also the perfect place to help and support them.
Breaking into social media seems a daunting task, as does adopting any new piece of technology. Yet it is the tech-savvy broker that will have the upper hand in the modern climate.
The 6th Asia Insurance Brokers’ Summit, organised by Asia Insurance Review, plans to look at all the different pieces of technology that can and has enhanced a broker’s competitive advantage. The Summit will also look at cutting-edge strategies in the insurance business and highlight the areas where brokers can rise to reinforce their role in the value chain of insurance as valued partners to both insurers and risk managers and corporate clients in the dynamic risk landscape.