Great Eastern Life is celebrating its 117th anniversary in Singapore and Malaysia with the unveiling of its strategic growth priorities and a refreshed corporate logo.
Great Eastern has introduced a refreshed logo that captures the company’s enduring legacy and evolving ambition — a contemporary redesign that honours its deep-rooted heritage while signalling a confident step into the future.
Alongside the new logo, the company has spelt out its three growth priorities:
· Tailored offerings and engagement – Delivering integrated and needs-based solutions through personalised and AI-enabled experiences.
· Advisory and service excellence – Deepening relationships through holistic financial solutions and the combination of best-in-class advisors, digital tools and platforms.
· Organisation and culture – Enabling a future-ready workforce, leveraging synergies and fostering a culture of agility and innovation.
Great Eastern group CEO Greg Hingston said, “We recognise that sustainable access to healthcare and an aging population are among the top concerns for many Singaporeans and more can be done to help them navigate their responsibilities and plan for their future. There is no better time than now to introduce our strategic growth priorities and refreshed brand, which reflect our enduring commitment to empower individuals and families to live well, plan with confidence and retire better.”
To commemorate its 117th year, the company is rolling out a year-long campaign across Singapore, Malaysia and Indonesia.