For 2026, the list of priorities for the Life Insurance Association of Malaysia (LIAM) will include continued collaboration with stakeholders and enhancing public education, particularly on the importance of life insurance protection for all Malaysians.
According to an official statement by the Associationn, this will be achieved by strengthening public awareness and improving financial literacy through targeted education and outreach initiatives.
“We actively engage the public through multiple platforms to enhance understanding of life insurance and support the financial well-being of Malaysians,” said LIAM CEO Mark O’Dell.
A commitment to financial inclusion
The statement also noted that Malaysia’s life insurance industry remains firmly committed to financial inclusion and supports national efforts to increase insurance penetration and reduce protection gaps.
To that end, LIAM will continue working closely with regulators and stakeholders to build a progressive, inclusive and resilient life insurance industry.
LIAM also remains fully committed to supporting the effective implementation of the initiatives under the RESET agenda by the Joint Ministerial Committee, particularly the implementation of basic medical and health insurance/takaful plans.
This includes ensuring the delivery of affordable, transparent and sustainable healthcare protection. By balancing access with affordability, strengthening transparency in product design and cost structures, as well as leveraging the industry’s long-standing experience, insurers are well positioned to support meaningful healthcare reform and maintain public trust in medical and health insurance.
In addressing rising medical costs, the industry also strongly advocates for a whole-of-nation approach, including greater pricing transparency, the adoption of diagnosis-related group initiatives and coordinated cost-containment efforts.
LIAM will continue working with key stakeholders to develop sustainable solutions that balance affordability, quality and accessibility in Malaysia’s healthcare system.