News Life and Health08 Apr 2019

Millennials consider digital experience and trust when purchasing insurance:Report


New findings from the MetLife adviser-client relationship report 2018 revealed that digital experience is important to millennials, with 74% of them open to completing an online form before seeing an adviser. However, among the millennials who have advisers, trust is still an important factor. After a recommendation from an adviser, over a third will conduct their own insurer research by visiting the insurer's website and reading online reviews.

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