Digital disruption has been pervasive across the global insurance sector for the last decade. With various use cases ranging from blockchain and claims, artificial intelligence and underwriting to telematics for auto insurance, there have been great inroads made in terms of technological advancement for the sector. Whilst these use cases greatly improve existing insurance processes, how policies are then purchased (distribution), and the customer experience involved in those purchases is critical to an insurer's success. The acquisition of customers via more modern, digital distribution channels is essential and how InsurTechs around the world are quickly gaining market share over traditional incumbents.