Prudential Singapore has launched a new programme to accelerate the adoption of generative AI (GenAI) among small and medium-sized enterprises (SMEs) in Singapore.
The new programme GenAI XPonential, will be done in partnership with the Infocomm Media Development Authority (IMDA) is in support of the Singapore government’s digital enterprise blueprint and aims to equip SMEs with practical knowledge and real-world use cases to strengthen AI adoption.
As part of the programme, SMEs will gain access to a series of up to 10 bite-sized explainer videos and up to four hands-on workshops co-created and hosted by Prudential and its Talent Engagement Ecosystem (TEE-Up) partner, Republic Polytechnic. The first two videos on GenAI-enabled customer engagement chatbots and GenAI-enabled sales & marketing content creation will be available on IMDA’s CTO-as-a-service platform for SMEs, and the remaining videos will be rolled out progressively in the second half of 2025.
The complementary workshops offered as part of the programme are conducted by Prudential’s GenAI domain experts and Republic Polytechnic lecturers. Prudential has been a long-standing supporter of SMEs through its SME skills accelerator programme, which equips SMEs with the skills and resources to grow and innovate by upskilling and reskilling their employees.
Prudential Singapore chief distribution officer, Mr Ben Tan said: “Having been a long-time supporter of SMEs, who are a key pillar of Singapore’s economy, we are proud to deepen our commitment by enabling them to gain access to the latest technologies such as GenAI to fuel business growth. Through practical explainer videos and hands-on workshops conducted by us and Republic Polytechnic, one of our Talent Engagement Ecosystem partners, we aim to equip SMEs with the knowledge and skills to apply GenAI meaningfully in their businesses. These efforts are part of the GenAI XPonential programme, delivered in partnership with IMDA, to help SMEs innovate, grow, and stay competitive in today’s digital economy.”