Content marketing - a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent non-product content – is a cost-effective method of attracting and retaining a clearly-defined audience.
Disseminating this content via the added dimension of video gets the readers’ attention – and you can customise the campaign to pull their attention to focus on the topic around your solution.
It is a non-intrusive approach that allows you to build awareness of your marketing solutions for your customers.
With content marketing, you can build brand loyalty and elevate your brand positioning with content that resonates with a clearly-defined audience, so you acquire and retain them.
Our Content marketing package at US$5,000 per month includes the following:
- Either a video or an article placement on our website. The video/article will be placed within our magazine section for a month.
The AIR website is Asia’s most visited insurance news website with 250,000 page views per month.
- A sponsored text link in AIR eDaily to drive traffic to your content. AIR eDaily is an eNews alert giving you the top five news of the day, Monday - Friday. It is well-received by the industry; reaching more than 125,000 ready readers per week. Subscribers and non-subscribers alike get access to our eDaily FREE.
- With a minimum series of six placements, you will get a branded landing page with your logo, featuring links and descriptions to your own articles, white-papers, blog posts, or videos.
- With a minimum series of 12 placements, exclusivity as the only firm covering the chosen topic gives you heightened exposure and profile to our readers on a regularly basis
- US$23,080 nett for 6 placements
- US$34,620 nett for 12 placements.
*There is a separate charge for content creation.
Customised content creation
Recognising the importance of this marketing thrust, our editorial team will help you identify the right stories to build a meaningful relationship with your audience.
This dedicated content marketing unit works with you to set in place a content strategy for your brand, as well as in the creation of customised videos, articles and curation of relevant stories from our rich archive.
We get creative with a variety of multimedia elements. These include infographics, videos, images and text, to maximise the storytelling effect and to provide a more insightful approach to content marketing for local and regional markets.
Please contact us for more details regarding costs for content creation.
Webinars, webcasts & videos
Webinars & webcasts
Sponsor a free, one-hour webinar1 or webcast2 designed to educate industry members about hot topics and issues.
This programme will feature your expert or thought-leader as part of a balanced panel of participants. We offer a turn-key, full-service approach by producing, hosting, and marketing the programme.
Pre-event, we market and generate interest, audience, and buzz. Post-event, we host the recording and optional associated papers.
Video advertising opportunities on Asia’s most visited insurance news website.:
Sponsorship is available by the month on a first-come/first-served basis and includes:
- 300 x 250 video banner displayed on all AIR website pages.
- (100k impressions per month);
- 950 x 30 banner promoting your video on AIR website;
- Your logo appearing within the Featured Videos section on the AIR website; and
- Your video with a maximum exposure time of 30 seconds.