Digital PlatformsDigital Statistics

Website Ads | Standard Banner Rates (SGD)

Impressions* 20k 30K 50K
1. Interstitial Ad (400x400) 7,420 9,610 12,250
2. Top Banner (950x83) 5,650 7,380 9,420
3. Skyscraper (300x600) 5,070 6,630 8,470
4. Right Side Banner 1 (300x350) 3,420 4,570 6,260
5. Right Side Banner 2 (300x250) 3,100 4,130 5,650
6. Bottom Banner (950x83) 2,830 3,700 4,710
7. Sponsored Text Link (up to 45 words) 5,090 6,650 8,480

* Ad campaign will cease once impressions are delivered
File Size / Format: Up to 50kb in GIF. Deadlines: Files must be submitted at least four working days before start date

Maximum impressions & positions

  Max Impressions/Month Position(s)
Interstitial Ad 50,000 N/A
Top Banner 130,000 All pages
Top Right Banner 130,000 All pages except Homepage
Skyscraper 130,000 All pages
MPU 60,000 News page only
Right Side Banner 130,000 All pages
Bottom Banner 130,000 All pages
Sponsored Text Link 60,000 News page only

Website Ads | Expandable Banner Rates (SGD)

Impressions* 20k 30K 50K
1. Top Banner (950x83 - 950x250) 8,450 11,050 14,110
2. Right Side Banner 1 (300x250 - 500x250) 5,130 6,860 9,390
3. Sky Scraper (300x600 - 500x600) 7,610 9,950 12,710
4. Right Side Banner 2 (300x350 - 500x350) 4,650 6,180 8,450
5. Bottom Banner (950x83 - 950x250) 4,230 5,530 7,060

Top Banner

Right Side Banner 1

Sky Scraper

Right Side Banner 2

Bottom Banner

Website Ads | Standard Banner Rates (SGD)

Impressions* 20k 30K 50K
1. Top Right Banner (300x250) 4,550 6,070 8,350
2. Top MPU (800x80) 5,090 6,640 8,480
3. News - Sponsored Text (up to 45 words) 5,090 6,650 8,480
4. Middle MPU (400x300) 5,090 6,640 8,480
5. Bottom MPU (800x80) 4,420 5,780 7,380

Website Ads | Interstitial Banner Rates (SGD)

Impressions* 20k 30K 50K
Interstitial Banner(400x400) 7,420 9,610 12,250

eDaily / eWeekly rates (SGD)


  1. Masthead
(345x45)
2. LeaderBoard
(720x80)
3. Premium Banner
(530x70)
 
Monthly Yearly
Monthly Yearly
Monthly Yearly
AIR eDaily
6,780 60,950
8,480 81,370
6,780 60,950
MEIR eDaily
5,430 48,750
6,780 60,950
5,430 48,750
AIR+
2,500 22,220
3,100 27,420
2,500 22,220
ARM eWeekly*
2,500 22,220
3,100 27,420
2,500 22,220
iMove eWeekly
2,500 22,220
3,100 27,420
2,500 22,220
eChina eWeekly
1,300 11,700
1,800 16,100
1,300 11,700
  4. Top Button
(530x70)
5. Premium Button
(180x180)
6. Skyscraper
(180x350)  
 
Monthly Yearly
Monthly Yearly
Monthly Yearly
AIR eDaily
6,780 60,950
4,880 45,730
6,780 60,950
MEIR eDaily
5,430 48,750
3,420 30,720
5,430 48,750
AIR+
2,500 22,220
1,580 13,820
2,500 22,220
ARM eWeekly*
2,500 22,220
1,580 13,820
2,500 22,220
iMove eWeekly
2,500 22,220
1,580 13,820
2,500 22,220
eChina eWeekly
1,300 11,700
860 7,640
1,300 11,700
  7. Button
(180x180)
8. Premium sponsored Text link
(up to 45 words)
9. Sponsored Text link
(up to 45 words)
 
Monthly Yearly
Monthly Yearly
Monthly Yearly
AIR eDaily
3,530 33,800
6,780 60,950
6,130 58,780
MEIR eDaily
2,720 24,120
5,430 48,750
4,880 43,880
AIR+
1,280 11,380
2,500 22,220
2,200 19,750
ARM eWeekly*
1,280 11,380
2,500 22,220
2,200 19,750
iMove eWeekly
1,280 11,380
2,500 22,220
2,200 19,750
eChina eWeekly
690 6,100
1,300 11,700
1,230 10,980
  8. Middle Banner
(530x70)
9. Bottom Banner
(720x80)
 
Monthly Yearly
Monthly Yearly
AIR eDaily
6,130 58,780
3,530 33,800
MEIR eDaily
4,880 43,880
2,720 24,120
AIR+
2,200 19,750
1,280 11,380
ARM eWeekly*
2,200 19,750
1,280 11,380
iMove eWeekly
2,200 19,750
1,280 11,380
eChina eWeekly
1,230 10,980
690 6,100

Video/Content marketing

Content marketing - a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent non-product content – is a cost-effective method of attracting and retaining a clearly-defined audience.

Disseminating this content via the added dimension of video gets the readers’ attention – and you can customise the campaign to pull their attention to focus on the topic around your solution.

It is a non-intrusive approach that allows you to build awareness of your marketing solutions for your customers.

With content marketing, you can build brand loyalty and elevate your brand positioning with content that resonates with a clearly-defined audience, so you acquire and retain them.

Our Content marketing package at US$5,000 per month includes the following:

  • Either a video or an article placement on our website. The video/article will be placed within our magazine section for a month.

    The AIR website is Asia’s most visited insurance news website with 250,000 page views per month.
  • A sponsored text link in AIR eDaily to drive traffic to your content. AIR eDaily is an eNews alert giving you the top five news of the day, Monday - Friday. It is well-received by the industry; reaching more than 125,000 ready readers per week. Subscribers and non-subscribers alike get access to our eDaily FREE.
  • With a minimum series of six placements, you will get a branded landing page with your logo, featuring links and descriptions to your own articles, white-papers, blog posts, or videos.
  • With a minimum series of 12 placements, exclusivity as the only firm covering the chosen topic gives you heightened exposure and profile to our readers on a regularly basis

Series discount:

  • US$23,080 nett for 6 placements
  • US$34,620 nett for 12 placements.

*There is a separate charge for content creation.


Customised content creation

Recognising the importance of this marketing thrust, our editorial team will help you identify the right stories to build a meaningful relationship with your audience.

This dedicated content marketing unit works with you to set in place a content strategy for your brand, as well as in the creation of customised videos, articles and curation of relevant stories from our rich archive.

We get creative with a variety of multimedia elements. These include infographics, videos, images and text, to maximise the storytelling effect and to provide a more insightful approach to content marketing for local and regional markets.

Please contact us for more details regarding costs for content creation.

Webinars, webcasts & videos

Webinars & webcasts

Sponsor a free, one-hour webinar1 or webcast2 designed to educate industry members about hot topics and issues.

This programme will feature your expert or thought-leader as part of a balanced panel of participants. We offer a turn-key, full-service approach by producing, hosting, and marketing the programme.

Pre-event, we market and generate interest, audience, and buzz. Post-event, we host the recording and optional associated papers.


Videos

Video advertising opportunities on Asia’s most visited insurance news website.:

Sponsorship is available by the month on a first-come/first-served basis and includes:

  • 300 x 250 video banner displayed on all AIR website pages.
  • (100k impressions per month);
  • 950 x 30 banner promoting your video on AIR website;
  • Your logo appearing within the Featured Videos section on the AIR website; and
  • Your video with a maximum exposure time of 30 seconds.