Content marketing & content creation
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent non-product content to attract and retain a clearly-defined audience – and publishing it to customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you.
It is a non-intrusive approach that allows you to build awareness of your marketing solutions for your customers.
With content marketing, you can build brand loyalty and elevate your brand positioning with content that resonates with a clearly-defined audience, so you acquire and retain them.
Content marketing packages include the following:
- Your own URL at www.asiainsurancereview.com;
- A branded landing page with your logo, featuring links and descriptions to your own articles, white-papers, blog posts, or videos.;
- Promotion in AIR eDaily (each Monday of the week for 12 months); and
- Promotion on www.asiainsurancereview.com, including links to your latest posts.
The content marketing rate is S$35,000 for one full year (there will be a separate charge for content creation).
Successful content marketing requires great content, excellent promotion and platform, and consistency.
A minimum six-month commitment is required on your content marketing program, although an annual plan is recommended.
A S$2,500 set-up fee applies to hosting of less than 12 months.
Customised content creation
Recognising the importance of this marketing thrust, our editorial team will help you identify the right stories to build a meaningful relationship with your audience.
This dedicated content marketing unit works with clients in setting the content strategy for their brand, as well as in the creation of customised articles and curation of relevant stories from our rich archive.
We get creative with a variety of multimedia elements, which includes infographics, videos, images and text, to maximise the storytelling effect and to provide a more insightful approach to content marketing for the local and regional market.
Content Hub includes content created especially for the brand, content curated from our archives, or the brand’s own content; allowing brands to create and cultivate their own brand voice on our website.
Please contact us for more details regarding cost for content creation.
Webinars, webcasts & videos
Webinars & webcasts
Sponsor a free, one-hour webinar1 or webcast2 designed to educate industry members about hot topics and issues.
This programme will feature your expert or thought-leader as part of a balanced panel of participants. We offer a turn-key, full-service approach by producing, hosting, and marketing the programme.
Pre-event, we market and generate interest, audience, and buzz. Post-event, we host the recording and optional associated papers.
Video advertising opportunities on Asia’s most visited insurance news website.:
Sponsorship is available by the month on a first-come/first-served basis and includes:
- 300 x 250 video banner displayed on all AIR website pages.
- (100k impressions per month);
- 950 x 30 banner promoting your video on AIR website;
- Your logo appearing within the Featured Videos section on the AIR website; and
- Your video with a maximum exposure time of 30 seconds.