Digital PlatformsDigital Statistics

Website Ads | Standard Banner Rates (SGD)

Impressions* 20k 30K 50K
1. Interstitial Ad (400x400) 6,850 8,860 11,300
2. Top Banner (950x83) 5,200 6,800 8,680
3. Skyscraper (300x600) 4,680 6,120 7,810
4. Right Side Banner 1 (300x350) 3,150 4,210 5,770
5. Right Side Banner 2 (300x250) 2,850 3,800 5,200
6. Bottom Banner (950x83) 2,600 3,400 4,340
7. Sponsored Text Link (up to 45 words) 4,692 6,124 7,820

* Ad campaign will cease once impressions are delivered
File Size / Format: Up to 50kb in GIF. Deadlines: Files must be submitted at least four working days before start date

Maximum impressions & positions

  Max Impressions/Month Position(s)
Interstitial Ad 50,000 N/A
Top Banner 130,000 All pages
Top Right Banner 130,000 All pages except Homepage
Skyscraper 130,000 All pages
MPU 60,000 News page only
Right Side Banner 130,000 All pages
Bottom Banner 130,000 All pages
Sponsored Text Link 60,000 News page only

Website Ads | Expandable Banner Rates (SGD)

Impressions* 20k 30K 50K
1. Top Banner (950x83 - 950x250) 7,800 10,200 13,020
2. Right Side Banner 1 (300x250 - 500x250) 4,275 5,700 7,800
3. Sky Scraper (300x600 - 500x600) 7,020 9,180 11,715
4. Right Side Banner 2 (300x350 - 500x350) 4,275 6,315 8,655
5. Bottom Banner (950x83 - 950x250) 3,900 5,100 6,510

Top Banner

Right Side Banner 1

Sky Scraper

Right Side Banner 2

Bottom Banner

Website Ads | Standard Banner Rates (SGD)

Impressions* 20k 30K 50K
1. Top Right Banner (300x250) 4,200 5,600 7,700
2. Top MPU (800x80) 4,692 6,124 7,820
3. News - Sponsored Text (up to 45 words) 4,692 6,124 7,820
4. Middle MPU (400x300) 4,692 6,124 7,820
5. Bottom MPU (800x80) 4,080 5,325 6,800

Website Ads | Interstitial Banner Rates (SGD)

Impressions* 20k 30K 50K
Interstitial Banner(400x400) 6,850 8,850 11,300

eDaily / eWeekly rates (SGD)


  1. Masthead
(345x45)
2. LeaderBoard
(720x80)
3. Premium Banner
(530x70)
 
Monthly Yearly
Monthly Yearly
Monthly Yearly
AIR eDaily
6,250 56,250
7,820 75,100
6,250 56,250
MEIR eDaily
5,000 45,000
6,250 56,250
5,000 45,000
AIR+
2,300 20,500
2,850 25,300
2,300 20,500
ARM eWeekly*
2,300 20,500
2,850 25,300
2,300 20,500
iMove eWeekly
2,300 20,500
2,850 25,300
2,300 20,500
eChina eWeekly
1,200 10,800
1,650 14,850
1,200 10,800
 
  4. Top Button
(530x70)
5. Premium Button
(180x180)
6. Skyscraper
(180x350)  
 
Monthly Yearly
Monthly Yearly
Monthly Yearly
AIR eDaily
6,250 56,250
4,500 42,200
6,250 56,250
MEIR eDaily
5,000 45,000
3,150 28,350
5,000 45,000
AIR+
2,300 20,500
1,450 12,750
2,300 20,500
ARM eWeekly*
2,300 20,500
1,450 12,750
2,300 20,500
iMove eWeekly
2,300 20,500
1,450 12,750
2,300 20,500
eChina eWeekly
1,200 10,800
782 7,038
1,200 10,800
 
  7. Button
(180x180)
8. Premium sponsored Text link
(up to 45 words)
9. Sponsored Text link
(up to 45 words)
 
Monthly Yearly
Monthly Yearly
Monthly Yearly
AIR eDaily
3,250 31,200
6,250 56,250
5,650 54,250
MEIR eDaily
2,500 22,250
5,000 45,000
4,500 40,500
AIR+
1,170 10,500
2,300 20,500
2,025 18,225
ARM eWeekly*
1,170 10,500
2,300 20,500
2,025 18,225
iMove eWeekly
1,170 10,500
2,300 20,500
2,025 18,225
eChina eWeekly
625 5,625
1,200 10,800
1,125 10,125
  8. Middle Banner
(530x70)
9. Bottom Banner
(720x80)
 
Monthly Yearly
Monthly Yearly
AIR eDaily
5,650 54,250
3,250 31,200
MEIR eDaily
4,500 40,500
2,500 22,250
AIR+
2,025 18,225
1,170 10,500
ARM eWeekly*
2,025 18,225
1,170 10,500
iMove eWeekly
2,025 18,225
1,170 10,500
eChina eWeekly
1,125 10,125
625 5,625

Content marketing & content creation

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent non-product content to attract and retain a clearly-defined audience – and publishing it to customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you.

It is a non-intrusive approach that allows you to build awareness of your marketing solutions for your customers.

With content marketing, you can build brand loyalty and elevate your brand positioning with content that resonates with a clearly-defined audience, so you acquire and retain them.

Content marketing packages include the following:

  • Your own URL at www.asiainsurancereview.com;
  • A branded landing page with your logo, featuring links and descriptions to your own articles, white-papers, blog posts, or videos.;
  • Promotion in AIR eDaily (each Monday of the week for 12 months); and
  • Promotion on www.asiainsurancereview.com, including links to your latest posts.

The content marketing rate is S$35,000 for one full year (there will be a separate charge for content creation).

Successful content marketing requires great content, excellent promotion and platform, and consistency.

A minimum six-month commitment is required on your content marketing program, although an annual plan is recommended.

A S$2,500 set-up fee applies to hosting of less than 12 months.


Customised content creation

Recognising the importance of this marketing thrust, our editorial team will help you identify the right stories to build a meaningful relationship with your audience.

This dedicated content marketing unit works with clients in setting the content strategy for their brand, as well as in the creation of customised articles and curation of relevant stories from our rich archive.

We get creative with a variety of multimedia elements, which includes infographics, videos, images and text, to maximise the storytelling effect and to provide a more insightful approach to content marketing for the local and regional market.

Content Hub includes content created especially for the brand, content curated from our archives, or the brand’s own content; allowing brands to create and cultivate their own brand voice on our website.

Please contact us for more details regarding cost for content creation.

Webinars, webcasts & videos

Webinars & webcasts

Sponsor a free, one-hour webinar1 or webcast2 designed to educate industry members about hot topics and issues.

This programme will feature your expert or thought-leader as part of a balanced panel of participants. We offer a turn-key, full-service approach by producing, hosting, and marketing the programme.

Pre-event, we market and generate interest, audience, and buzz. Post-event, we host the recording and optional associated papers.


Videos

Video advertising opportunities on Asia’s most visited insurance news website.:

Sponsorship is available by the month on a first-come/first-served basis and includes:

  • 300 x 250 video banner displayed on all AIR website pages.
  • (100k impressions per month);
  • 950 x 30 banner promoting your video on AIR website;
  • Your logo appearing within the Featured Videos section on the AIR website; and
  • Your video with a maximum exposure time of 30 seconds.