Cross selling High Net Worth (HNW) products is becoming an attractive proposition for many life insurers across Asia. In Hong Kong, currently there are at least 15 insurers selling HNW Universal life products (defined as minimum sum insured > US$400-500K) to the HNW segment of which more than two-third of them distribute such products via bank partners, with the remaining through brokers. Mr Gary Wong of BOC Life Assurance Company Limited explores.
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