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May 2025

Technical Feature on Bancassurance: Allianz’s bancassurance business in Asia Pacific

Source: Asia Insurance Review | May 2009

Allianz has recorded around 21 million customers in the Asia Pacific by end of June 2008. This figure represents more than one fifth of its customers worldwide and the company attributes the increase to its strengthening of sales and distribution channels. Mr Rod Shay, Regional General Manager for Bancassurance of Allianz Asia Pacific, talks about the significance of bancassurance for Allianz in Asia, its flexibility with regard to partnerships, and how banks are now looking for strong partners.

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