Guest Editorial - Customer Satisfaction In The “CSR Value Cycle”
Source: Asia Insurance Review | Apr 2006
Every company has its mission to achieve Customer Satisfaction (CS). In Millea Group, it is also an integral part of its “Corporate Social Responsibility” and is not a separate issue. Our Guest Editor, Mr Takaai Tamai, CEO of Millea Asia explains how they link CS with motivation for employees and ultimately making it part of its Corporate Social Responsibility trust.
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