Technical Feature - Bancassurance In Australia
Source: Asia Insurance Review | Apr 2006
In the wake of
the tremendous growth of bancassurance throughout the Asia-Pacific region in
recent years, Mr Sean Gilday, Vice President, Market Development, RGA
International, and Mr Greg Goodfliesh, Director of Business Development,
RGA Reinsurance Company of Australia, look at the capabilities the Australian
market has developed to sell life and health insurance products, how successful
the Australian banks have been at selling these products, and what the key success
factors are for this important insurance distribution channel.
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