From social media to social commerce: Dream or reality? - From trust to sales
Source: Asia Insurance Review | Apr 2014
The insurance business is really about trust and so social media, being a powerful form of peer influence, is key for social commerce, said insurers we talked to on the reality of social commerce in our industry.
The way people purchase products have evolved. Consumers are no longer relying on their own opinions but going online for reports, ratings and/or comments to provide a compass for a range of decisions. Insurers thus have to leverage this trust network to introduce their best products and services, thereby improving the public perception not only of them but of the whole industry.