According to insights gathered from MetLife customers in Asia, nearly 60% of them would rather live a shorter yet healthy life compared to living a longer life riddled with critical illnesses such as cancer, dementia or heart disease. Customers surveyed in China, Japan, Korea and Australia also revealed that people are concerned about how their families will be affected by the burden of a critical illness. However, less than half of them believe that they are doing enough to prevent such illnesses.
To directly address these concerns, MetLife has created an end-to-end health solution, 360Heath, which helps customers across Asian markets increase their ‘health span’ by preventing and managing critical illnesses. ‘Health span’ refers to the number of healthy years in one’s overall lifespan.
“Part of our job is to provide solutions that help people prevent, diagnose and manage serious health conditions so they can enjoy longer ‘health spans’ as well as lifespans,” said MetLife Asia president Kishore Ponnavolu.
MetLife launched its 360Health solution in South Korea last week, where customers and their family members will now have access to health protection products as well as health services such as discounted genetic testing for cancer and pharmacogenomic testing. They will also have access to a private nurse who will accompany and support patients while they attend medical appointments for a critical illness.
Last October, MetLife first introduced the 360Health solution to customers in China with the solution offering three products which provided services such as overseas health checks and real-time co-diagnosis between doctors in China and the United States.
MetLife also launched a fourth product under the 360Health solution umbrella called “Safeguarding Your Health Plus” last week. This product gives customers access to flexible combinations of coverage to meet their personal health protection needs at different life stages.
Over time, MetLife plans to expand its 360Health solution to additional markets.