Hong Kong women play a dominant role in household financial decision-making, with nearly half (45%) of respondents saying they control long-term family investments, according to the findings of a survey released by life insurer Sun Life. This proportion is the highest among the Asian markets surveyed.
The “Women’s Wealth in Focus: When Care Comes First” survey also found that two-thirds (67%) of respondents have the final say in financial decisions. Despite this, the survey highlighted that beneath this strong financial autonomy lie significant challenges and concerns about long-term financial security, including reluctance to seek professional advice, the costs of caring for family members’ healthcare, and gaps in retirement readiness. Only 7% of respondents said they had sought such financial advice—the lowest rate in the region.
This disconnection between decision-making power and obtaining expert advice suggests that women with financial control often plan independently, lacking access to comprehensive information, which may expose them to risks that could undermine their long-term financial well-being.
“Sandwich Generation”
The survey highlighted the struggles of the "Sandwich Generation," describing women caring for both aging parents and children. Caregiving creates a hidden “triple penalty,” impacting finances, careers and well-being. Seven in ten (72%) cite financial strain as the main barrier to improving their own security, 58% say it limits self-care, and 56% report it affects career progression. Many women also put family ahead of their own health: 44% have skipped medical treatment for relatives. While this is down from 63% last year, high medical costs remain a top threat to women’s financial security.
Commenting on the survey findings, Sun Life Hong Kong Deputy Chief Executive Officer, Life and Health, Christine Yeung said, "Hong Kong women are demonstrating remarkable leadership in household financial decision-making – a true reflection of social progress. However, these findings serve as a wake-up call: having the final say does not equate to having comprehensive financial resilience. To support their wealth planning, we hope to bridge the gap between autonomous financial management and professional financial advice."
“Longevity Gap”
The survey also underscored the strong sense of responsibility women feel towards their families. About 90% expect to provide financial support to aging parents, yet only 26% set aside 10% or more of their monthly income for this purpose, highlighting significant cross-generational financial pressures. At the same time, 32% worry they may become a burden to their children or relatives in the future, in stark contrast to their efforts caring for the previous generation.
Ms Yeung added, "With roots in Hong Kong going back more than a century, Sun Life has witnessed the growth and role of women evolve through generations. We believe that achieving true financial freedom requires a trusted partner who can support women at every stage of life. Through women-focused health protection and comprehensive retirement solutions, we aim to help women pursue financial independence while safeguarding their health and future so they can enjoy their retirement life."
The survey was conducted in January 2026 and included over 3,000 respondents from Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Vietnam, with around 500 respondents from Hong Kong.