The Life Insurance Association Singapore has rolled out a new financial literacy programme aimed at equipping Gen Z students with practical money management skills to support their transition into adulthood. The initiative, developed in collaboration with the Singapore College of Insurance, will be launched across participating Institutes of Higher Learning (IHLs). It will focus on real-world financial decisions such as managing income, avoiding debt, and planning long-term financial security.
The initiative was announced during the association’s annual luncheon, attended by Marcus Lim of the Monetary Authority of Singapore.
The programme will kick off in April with interactive, in-person workshops at ITE College Central and Republic Polytechnic. The sessions will feature hands-on learning through games, group discussions, and practical modules such as “Adulting with Your First Paycheck” and “Fall in Love and Not in Debt.” Complementing the workshops, LIA Singapore will also expand its outreach on social media through bite-sized, easy-to-understand content on life insurance and financial planning.
LIA Singapore President Wong Sze Keed said the programme aims to address a key gap in financial awareness among young people. “Life insurance… is too often overlooked… Our goal is to help the younger generation understand its importance and how it fits into their financial future,” she said, adding that the curriculum was shaped through close collaboration with schools to ensure it is “practical, engaging and relevant to today’s youth.”
Commenting on the initiative, Shalini Pavithran, Chief Executive Officer of the Singapore College of Insurance, said, “Money should not be a source of anxiety… This initiative cuts through the jargon, building financial confidence and resilience from the ground up.”
She added that equipping young people early helps “lay the foundation for a lifetime of financial stability and empowered decision-making.”
The launch forms part of LIA Singapore’s broader push to strengthen consumer education and build a more financially resilient society.